Session Spotlight – Website Analytics: What You REALLY Should Be Monitoring
Website analytics can be a confusing topic for membership organizations to understand. Chambers of commerce and business associations sometimes don’t have the experts on staff who can fully decipher confusing website statistics.
There are so many terms and stats to track: page views, visitor sessions, entry pages, exit pages, screen resolution and more. Is 60,000 page views in a month good? Is 1:30 time spent on a page bad? That all depends on what your goals are and how your driving traffic to your website.
So, what really matters? We’ll show you why some of these stats may not be as important as you think and demonstrate the key performance indicators you need to measure how well your website is performing and serving your community.
Hint – If you align your website with your strategy, then you’re halfway there.
Benji Craig, WebLink’s product manager for web and mobile media, and Mike Bryan, our vice president of marketing and business development, will present this session. They’ll use real-life example from WebLink clients and break down website analytics into chunks you can easily understand.
